MoreGoodDays
Supercharging engagement and scalability
Services
Key outcomes
- Boosted engagement through clearer navigation and habit-building features
- Improved onboarding and reduced drop-off
- Redesigned paywall to clarify pricing plans and support conversion
- Encouraged progress with streaks and milestone rewards
- Strengthened trust and brand perception with a calming, accessible design system
About
MoreGoodDays is a digital health platform designed to help people manage chronic pain through evidence-based education, coaching, and community support. While their MVP demonstrated strong potential, they needed to refine their user experience, engagement strategy, and monetization model to prepare for scale. That’s where Supergood Apps stepped in.
The challenge
MoreGoodDays faced key hurdles that many early-stage health tech startups encounter:
- A complex content library that needed better organisation and personalisation
- Low user retention due to a lack of habit-building mechanics
- Limited engagement loops, meaning users had few incentives to return regularly
Our approach
We took the app from MVP to real revenue and worked across both the mobile app and desktop web app to create a cohesive, scalable, and engaging experience.
Transforming MoreGoodDays from a pilot into a full-spectrum recovery platform—redesigning every screen to support long-term pain management, habit-building, and emotional motivation.
Driving retention & engagement with behavioural design
We added key habit-building features like:
- Session reminders to encourage consistent use
- Push notifications to drive engagement
- A ‘Buddy’ feature to introduce social accountability
Setting up reminders
Adding a support buddy
We designed a comprehensive reward system that reinforced key user behaviours, featuring:
- Streaks for completing sessions, chapters, and weekly goals
- Completion incentives to drive long-term retention
Completing a session, a chapter and a program
Showing a user's profile and progress
Badges awarded for various milestones
Instead of a static dashboard, we transformed the home screen into a personalised mission control, surfacing:
- Tailored content recommendations based on user behaviour
- Webinar promotions to deepen engagement
- A dedicated progress screen with a clear timeline and milestone tracking
Personalised mission control on the home tab
Viewing program details and progress at a glance
Structuring content for clarity & discoverability
We optimised the information architecture of the Content library:
- Conducted card sorting exercises with key stakeholders to refine the information architecture
- Organised content under intuitive headings and categories
- Clearly highlighted Favourites and History for easy access
- Introduced a search function for better discoverability
Creating an intuitive experience navigating through the app
We also redesigned session pages to be media-specific, ensuring an optimized experience for videos, audio, quizzes, and articles while maintaining consistency across formats.
Listening to an audio session
Watching a video session
Reading an article
Allowing users to do quizzes as check-ins as well as to help with their learning experience
Closing the feedback loop for continuous improvement
We added post-session feedback screens to capture user sentiment after each audio, video, or article session.
Collecting feedback to continuously improve content as well as user experience of the app
Creating a scalable, cohesive design system
Evolving MoreGoodDays into a modern, mission-driven brand—this full redesign reimagined the entire experience across content, onboarding, UI, and accessibility. We crafted a calming design system and built a cohesive visual language to support trust, emotional safety, and long-term habit change.
We matured their brand identity to better align with their purpose, ensuring a consistent, professional, and engaging user experience.
The results: A health tech app ready for scale
By tackling these challenges holistically, Supergood Apps transformed MoreGoodDays from an early MVP into a refined, high-retention digital health product. Our work positioned them for:
- Stronger user retention through behavioural design & habit loops.Increased engagement with a smarter home tab and content recommendations
- Higher conversion rates thanks to optimized pricing and monetization strategies
- Scalable, future-proof UX/UI design that will support ongoing growth